Carrefour - 20 years in Romania
Being the first hypermarket established in Romania in 2001, Carrefour wanted to celebrate it's first 20 years of national presence through an online & in-store employer branding campaign. We accepted this challenge and came up with a creative concept centred on all the innovations that Carrefour brought in Romania in the past decades, through the stories of people from different fields in Carrefour, and in line with the Act For Good commitment: the first superstore in Romania, the first self-service checkout in Romania, the first retail app that enables digital instore shopping, and many more firsts for the retail industry.
PS: Even though 90s design is trendy again, the corner 20 years stamp is not ours and was mandatory :)
// what we did:
> Campaign Concept & Creation
> Internal Communications Strategy
> Graphic Design